Strawberry Frog

Strawberry Frog, the new breed of lean and mean advertising agency with stellar results came to MAD to design its expanded office space on Madison Square Park. MAD, led by firm principal Juan Matiz, brought the 90-person agency's brand to life in the expanded space with a new stair connection, highlighting the red and green color palette throughout. Using environmentally-friendly materials, and creating an office that reflects Madison Avenue's future of doing business, open space lead to a collaboration between account services and designs. Photos by Ty Cole.

Brand refresh for IACE - Italian American Committee in Education

The Italian American Committee on Education (IACE), recently updated its brand identity/logo to raise the profile of its nearly 40 year old mission for the 21st century—to educate people in the Tri-State area about the Italian language through the rich culture, arts and culinary traditions of Italy.

The redesign of the logo was spearheaded by IACE board member Sara Mosele Matiz, a native of Trento, Italy and a resident of New York for over 12 years. The MAD team applied the same vigor and methodology in revitalizing the IACE logo as with all of its branding clients.