Branding success !

MAD's design work for NewYork-Presbyterian Hospital/Columbia University Medical Center’s CHALK program is one of three programs selected by ChildObesity180, a national organization comprising public, nonprofit, academic, and private-sector leaders, for its Active Schools Acceleration Project (ASAP).
The project gives schools across the country the opportunity to apply for a grant to implement CHALK/Just Move or one of the two other model programs into their curriculum. The project was announced Feb. 28 in Chicago by first lady Michelle Obama, as part of her “Let’s Move! Active Schools” campaign.
The CHALK/Just Move program was designed by Matiz Architecture and Design (MAD) for NewYork-Presbyterian Hospital/Columbia University Medical Center and its Ambulatory Care Network to introduce physical activity to schools in urban areas with limited recreational space. 

For more see: 
http://www.cumc.columbia.edu/news-room/2013/03/01/nypcolumbia-exercise-program-set-to-go-nationwide/#.UTjPUCi9Kc3

NYU Wayfinding

We developed the wayfinding and branding strategy for the lobby at 726 Broadway. This landmark building is among the ten campus buildings where MAD integrated a flag and banners program.

MAD Branding for Reavis Parent Lehrer LLP

We just designed additional marketing materials for one of our long-standing clients, Reavis Parent Lehrer LLP. Initiated by MAD's office design at 41 Madison Avenue, later Sara Matiz developed the branding for the firm in 2005. The new materials continue the refined aesthetic of all of their promotional pieces. Congrats to the new partners that are a part of this announcement!