Branding success !

MAD's design work for NewYork-Presbyterian Hospital/Columbia University Medical Center’s CHALK program is one of three programs selected by ChildObesity180, a national organization comprising public, nonprofit, academic, and private-sector leaders, for its Active Schools Acceleration Project (ASAP).
The project gives schools across the country the opportunity to apply for a grant to implement CHALK/Just Move or one of the two other model programs into their curriculum. The project was announced Feb. 28 in Chicago by first lady Michelle Obama, as part of her “Let’s Move! Active Schools” campaign.
The CHALK/Just Move program was designed by Matiz Architecture and Design (MAD) for NewYork-Presbyterian Hospital/Columbia University Medical Center and its Ambulatory Care Network to introduce physical activity to schools in urban areas with limited recreational space. 

For more see: 
http://www.cumc.columbia.edu/news-room/2013/03/01/nypcolumbia-exercise-program-set-to-go-nationwide/#.UTjPUCi9Kc3

NYU Wayfinding

We developed the wayfinding and branding strategy for the lobby at 726 Broadway. This landmark building is among the ten campus buildings where MAD integrated a flag and banners program.

NYC EDC Infographic Competition

We need your votes!

We have been selected as one of the three semi-finalists for NYC EDC's "NYC Best of Business Infographic Competition". Please vote for Infographic B to help us win! Voting ends on Friday, October 12 at 5pm! The winner will be announced, Monday, October 15th!

Read a review about all the infographic finalists at the Economic Development Blog.

A bit about our design process

This video describes our approach and some specific characteristics about the Neurological Center we designed here in NYC.  More info is available at our site www.mad-nyc.com

Restoration on-the-boards at Pratt

We are currently working on a important assessment of this historic home located in Clinton Hill, Brooklyn originally built in 1895.  The CL Pratt House is the formal residence for the president of Pratt Institute and one of the key homes in the landmarked historic district.  This is the third time that MAD has assisted with the restoration of the building.

MAD Branding for Reavis Parent Lehrer LLP

We just designed additional marketing materials for one of our long-standing clients, Reavis Parent Lehrer LLP. Initiated by MAD's office design at 41 Madison Avenue, later Sara Matiz developed the branding for the firm in 2005. The new materials continue the refined aesthetic of all of their promotional pieces. Congrats to the new partners that are a part of this announcement!

Blue Building Preview

Bringing a brand to life in progress...the Blue Building’s evolution to highlight its ‘Hold Out’ historical status as a New York real estate property.  

Blue Building

New window display for the historic Blue Building in Midtown East. Stacking recycled cardboard, we will create a series of surfaces to revisit the history of the Blue Bldg. Now, what have you always wanted to do with 8,000 sf?

Guide to Contemporary New York City Architecture

We have been featured in the brand new 2011 Guide to Contemporary New York City Architecture by John Hill along with 200 other notable public buildings and spaces that have risen in New York City's five boroughs since the new millennium. The Pratt Institute Security Kiosk - A small building with a strong presence. The book credits to our previous name, but pick up your copy today and start your own self-guided tour of contemporary buildings in New York City!