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Showing posts with label matiz. Show all posts
Showing posts with label matiz. Show all posts

Thursday, March 7, 2013

Branding success !






MAD's design work for NewYork-Presbyterian Hospital/Columbia University Medical Center’s CHALK program is one of three programs selected by ChildObesity180, a national organization comprising public, nonprofit, academic, and private-sector leaders, for its Active Schools Acceleration Project (ASAP).
The project gives schools across the country the opportunity to apply for a grant to implement CHALK/Just Move or one of the two other model programs into their curriculum. The project was announced Feb. 28 in Chicago by first lady Michelle Obama, as part of her “Let’s Move! Active Schools” campaign.
The CHALK/Just Move program was designed by Matiz Architecture and Design (MAD) for NewYork-Presbyterian Hospital/Columbia University Medical Center and its Ambulatory Care Network to introduce physical activity to schools in urban areas with limited recreational space. 

For more see: 
http://www.cumc.columbia.edu/news-room/2013/03/01/nypcolumbia-exercise-program-set-to-go-nationwide/#.UTjPUCi9Kc3


Tuesday, November 20, 2012

NYU Wayfinding









We developed the wayfinding and branding strategy for the lobby at 726 Broadway. This landmark building is among the ten campus buildings where MAD integrated a flag and banners program.

Wednesday, September 26, 2012

A bit about our design process


This video describes our approach and some specific characteristics about the Neurological Center we designed here in NYC.  More info is available at our site www.mad-nyc.com
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