MAD designed the branding and graphics for the 270 booth Fancy Food Show’s Italian Pavilion in Washington, DC, reinforcing the simple, fresh and special ingredients that make Italian cuisine famous worldwide. We collaborated with FB International for the installation, Universal Marketing, the exclusive Italian Agent for Trade Exhibitions for the United States and the Italian Trade Commission. We provided the client with the overall concept, including renderings of the exhibit, logo, taglines and environmental graphics.
