MAD Branding for Reavis Parent Lehrer LLP

We just designed additional marketing materials for one of our long-standing clients, Reavis Parent Lehrer LLP. Initiated by MAD's office design at 41 Madison Avenue, later Sara Matiz developed the branding for the firm in 2005. The new materials continue the refined aesthetic of all of their promotional pieces. Congrats to the new partners that are a part of this announcement!

NYU Gallatin School

Just completed! Faculty offices and meeting spaces for NYU Gallatin School, located in a loft building on Lafayette Street.  The space is outfitted with daylight sensing and uses 'green' materials throughout.  Highlights include Wolf Gordon wallpaper surfacing that is rhythmically tied to glass transoms setting the tone for the new suite.

Blue Building Preview

Bringing a brand to life in progress...the Blue Building’s evolution to highlight its ‘Hold Out’ historical status as a New York real estate property.  

Blue Building

New window display for the historic Blue Building in Midtown East. Stacking recycled cardboard, we will create a series of surfaces to revisit the history of the Blue Bldg. Now, what have you always wanted to do with 8,000 sf?

NYU Silver Common Areas

We recently visited the classrooms and common areas that we designed for the fifth floor at NYU's Silver Building. This was part of a larger classroom refresh project which included 11 classrooms on this floor for a total of 9,000 sf. Students were enjoying the classic and romantic authors that we offered for inspiration right outside of the Classics Department!

Guide to Contemporary New York City Architecture

We have been featured in the brand new 2011 Guide to Contemporary New York City Architecture by John Hill along with 200 other notable public buildings and spaces that have risen in New York City's five boroughs since the new millennium. The Pratt Institute Security Kiosk - A small building with a strong presence. The book credits to our previous name, but pick up your copy today and start your own self-guided tour of contemporary buildings in New York City!

Scarfitecture Field Report Update

Scarfitecture Field Report Update! Please join us on Thursday, Decemeber 8th from 6-9pm for the Scarfitecture Auction to Benefit Ecolibri.

Etsy featured in HOW Magazine

Ever wonder what it's like to work at Etsy? Matiz Architecture & Design featured in November's Issue of the HOW Business Annual magazine! Inside Etsy - To say in top-creative form, Etsy's designers are encouraged to make their workspaces their own with handmade goodies from the website's army of crafty sellers.

WBENC Certified!

MAD Studio is certified with WBENC as a woman-owned business, serving those companies with full-service branding and design needs committed to supplier diversity.

Henry Dunay Website

As a first step in re-staging the classic high-end jewelry brand, Henry Dunay, MAD’s team defined the repositioning platform and designed a new elegant website to launch the brand for the 21st century.
Please visit the website at www.henrydunay.com

Panca - Framing Food

We are giving this Peruvian West Village restaurant, Panca, a new look. Phase 1 - bar renovation is complete. We are excited to show concepts of Phase 2 - a series of custom wood screens that frame seated diners and passersby alike.

World News Architecture Editorial

Effective office design is gradually putting an end to the daily grind

It is an unequivocal fact that your working environment has a direct and significant impact on your performance. However, in recent years - and especially since the economic crisis - architects have increasingly begun to turn their focus towards the importance of effective use of space, colour, mood and atmosphere when it comes to office design, using this psychological notion to build environments that tangibly affect the successful operation of a business.

Read more here

Van Alen- High Speed Rail Ideas Competition

An opportunity to discover through observation

Connecting our current major urban centers with growing areas is key to proper community integration.

Current infrastructure must be evaluated for efficient reinterpretation or revitalization as part of the HSR infrastructure. City urban and commuter systems should be considered key opportunities to limit HSR funding within city center’s, where new viaducts or tunnels will considerably affect construction estimates.

Infrastructure necessary for the continuous linear condition of the train will offer opportunities to reward wind and solar energy generation. Train corridors will offer a dual benefit by having turbines or photo voltaic panels along the spine of an already necessary structural system. Energy will become available to jurisdictions along some of the more desolate areas of the pathway or as necessary near metropolitan areas.

A key feature must be FLUIDITY.

Strawberry Frog

Strawberry Frog, the new breed of lean and mean advertising agency with stellar results came to MAD to design its expanded office space on Madison Square Park. MAD, led by firm principal Juan Matiz, brought the 90-person agency's brand to life in the expanded space with a new stair connection, highlighting the red and green color palette throughout. Using environmentally-friendly materials, and creating an office that reflects Madison Avenue's future of doing business, open space lead to a collaboration between account services and designs. Photos by Ty Cole.

Brand refresh for IACE - Italian American Committee in Education

The Italian American Committee on Education (IACE), recently updated its brand identity/logo to raise the profile of its nearly 40 year old mission for the 21st century—to educate people in the Tri-State area about the Italian language through the rich culture, arts and culinary traditions of Italy.

The redesign of the logo was spearheaded by IACE board member Sara Mosele Matiz, a native of Trento, Italy and a resident of New York for over 12 years. The MAD team applied the same vigor and methodology in revitalizing the IACE logo as with all of its branding clients.