Recent Posts

Tuesday, October 2, 2012

NYC EDC Infographic Competition

We need your votes!

We have been selected as one of the three semi-finalists for NYC EDC's "NYC Best of Business Infographic Competition". Please vote for Infographic B to help us win! Voting ends on Friday, October 12 at 5pm! The winner will be announced, Monday, October 15th!


Read a review about all the infographic finalists at the Economic Development Blog.

Wednesday, September 26, 2012

A bit about our design process


This video describes our approach and some specific characteristics about the Neurological Center we designed here in NYC.  More info is available at our site www.mad-nyc.com

Wednesday, July 18, 2012

Restoration on-the-boards at Pratt


We are currently working on a important assessment of this historic home located in Clinton Hill, Brooklyn originally built in 1895.  The CL Pratt House is the formal residence for the president of Pratt Institute and one of the key homes in the landmarked historic district.  This is the third time that MAD has assisted with the restoration of the building.

Tuesday, June 26, 2012

Summer Fancy Food Show





MAD designed the branding and graphics for the 270 booth Fancy Food Show’s Italian Pavilion in Washington, DC, reinforcing the simple, fresh and special ingredients that make Italian cuisine famous worldwide. We collaborated with FB International for the installation, Universal Marketing, the exclusive Italian Agent for Trade Exhibitions for the United States and the Italian Trade Commission. We provided the client with the overall concept, including renderings of the exhibit, logo, taglines and environmental graphics.




Friday, April 20, 2012

MAD Branding for Reavis Parent Lehrer LLP




We just designed additional marketing materials for one of our long-standing clients, Reavis Parent Lehrer LLP. Initiated by MAD's office design at 41 Madison Avenue, later Sara Matiz developed the branding for the firm in 2005. The new materials continue the refined aesthetic of all of their promotional pieces. Congrats to the new partners that are a part of this announcement!

Friday, March 23, 2012

NYU Gallatin School


Just completed! Faculty offices and meeting spaces for NYU Gallatin School, located in a loft building on Lafayette Street.  The space is outfitted with daylight sensing and uses 'green' materials throughout.  Highlights include Wolf Gordon wallpaper surfacing that is rhythmically tied to glass transoms setting the tone for the new suite.

Friday, March 2, 2012

Blue Building Preview




Bringing a brand to life in progress...the Blue Building’s evolution to highlight its ‘Hold Out’ historical status as a New York real estate property.  

Friday, January 27, 2012

Blue Building


New window display for the historic Blue Building in Midtown East. Stacking recycled cardboard, we will create a series of surfaces to revisit the history of the Blue Bldg. Now, what have you always wanted to do with 8,000 sf?

Wednesday, January 18, 2012

NYU Silver Common Areas


We recently visited the classrooms and common areas that we designed for the fifth floor at NYU's Silver Building. This was part of a larger classroom refresh project which included 11 classrooms on this floor for a total of 9,000 sf. Students were enjoying the classic and romantic authors that we offered for inspiration right outside of the Classics Department!

Wednesday, November 23, 2011

Guide to Contemporary New York City Architecture



We have been featured in the brand new 2011 Guide to Contemporary New York City Architecture by John Hill along with 200 other notable public buildings and spaces that have risen in New York City's five boroughs since the new millennium. The Pratt Institute Security Kiosk - A small building with a strong presence. The book credits to our previous name, but pick up your copy today and start your own self-guided tour of contemporary buildings in New York City!

Tuesday, November 8, 2011

Scarfitecture Field Report Update


Scarfitecture Field Report Update! Please join us on Thursday, Decemeber 8th from 6-9pm for the Scarfitecture Auction to Benefit Ecolibri.



Friday, October 28, 2011

Etsy featured in HOW Magazine




Ever wonder what it's like to work at Etsy? Matiz Architecture & Design featured in November's Issue of the HOW Business Annual magazine! Inside Etsy - To say in top-creative form, Etsy's designers are encouraged to make their workspaces their own with handmade goodies from the website's army of crafty sellers.

Thursday, September 29, 2011

WBENC Certified!


MAD Studio is certified with WBENC as a woman-owned business, serving those companies with full-service branding and design needs committed to supplier diversity.

Tuesday, September 13, 2011

Henry Dunay Website

As a first step in re-staging the classic high-end jewelry brand, Henry Dunay, MAD’s team defined the repositioning platform and designed a new elegant website to launch the brand for the 21st century.
Please visit the website at www.henrydunay.com

Friday, August 19, 2011

Panca - Framing Food




We are giving this Peruvian West Village restaurant, Panca, a new look. Phase 1 - bar renovation is complete. We are excited to show concepts of Phase 2 - a series of custom wood screens that frame seated diners and passersby alike.
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